Launched in 2021, the EquiAdieu.fr website offers owners of deceased equines (horses, donkeys, ponies, etc.) a secure online collection solution. In 2024, the service proved its efficiency by exceeding the €1.5 million turnover threshold, contributing to customer satisfaction and SecAnim’s security mission.

An accessible, easy-to-use service 

EquiAdieu is SARIA France’s first e-commerce website dedicated to private individuals. It enables owners to manage the collection of their deceased animals themselves: by registering online, specifying the collection conditions and paying for the rendering. 

A Service to secure collection conditions  

Safety is a fundamental aspect of the service. Before the collection, owners validate the collection rules online (animal accessible, clear of an electrical zone, etc.), thus guaranteeing compliance with the conditions before the SecAnim collection agent arrives.  

Available 24 hours a day, 7 days a week, the website allows owners to make their request at any time, with collection times set at less than 2 working days, as required by the regulations.  

Finally, the online payment system offers secure management of the entire payment process. No more payments by check or in cash, the accounting department integrates the transactions directly to the business accounts! 

A friendly helpline delivered by SecAnim Team

Many owners are devastated by the loss of their horse and are looking for reassurance. To complement the online service, Emmanuelle Thomas, who works at the SecAnim’s plant in Plouvara and is responsible for SecAnim’s customer relations, offers a telephone helpline to support owners during this difficult time. She explains: “The owners have a very emotional bond with their pets, as they can live up to 30 years. That’s why an empathetic service is essential. We also have to bear in mind that equine owners are rarely confronted with the death of an animal. In order to comply with collection rules (such as not leaving the animal in the middle of a field), we arrange contact with the local authority or neighboring farmers so that the animals can be taken to an accessible location.”  

Future developments 

Since the launch of EquiAdieu, the service has been steadily improved, in particular with the upcoming development of a customer area where requests are tracked, and paid invoices are automatically provided. The aim is to save time and make the service even smoother for customers.  

Thanks to the work of the collection, customer relations, accounts and IT teams, who have developed a functional platform and a high-quality customer service, EquiAdieu has established itself as a genuine support for owners of bereaved equines, while ensuring an impeccable collection service within the SARIA Group in France.

At the end of 2024, SecAnim Spain joined forces with SACE to develop a pioneering system for the storage of animal by-products from livestock farms.

Benefits

As key players in the sector, SACE and SARIA have combined their technical expertise and experience to develop a refrigerated storage system for carcasses that is quick and easy to install. This “Sistema de Almacenamiento Refrigerado” (SAR) has been developed with the aim of optimizing the logistical needs of the traditional collection system, offering farms greater biosecurity and improving the quality of the raw material.

Thanks to the cooling function, SAR allows collection intervals to be extended. This not only makes logistics more flexible, but also saves driving and personnel costs as well as working hours.

The closed and cooled container system minimizes the formation of odours, especially at high temperatures. At the same time, insect contamination is also reduced, which in turn has a positive impact on the biosecurity of the livestock farms, minimizing the risk of infection or the spread of disease and ensuring compliance with the strictest biosecurity regulations.

The quality of the raw product is also improved by SAR. Heat and storage-related fluctuations can be better managed and controlled, which in turn has a positive impact on the processing of category 1 & 2 materials and the quality of the resulting end products.

Next steps

Although SAR is still in the R&D phase and improvements are being researched to make it even more efficient, it has already been patented. Word of its innovative nature has also spread in the sector, as the first authorities and administrative institutions are already showing interest. The Department of Agriculture of Catalonia, for example, has requested a feasibility report on implementation the storage system in various livestock farms, primarily to assess its sustainability potential.

Another example of SAR’s recognition is the fact that the storage system has won the “Technological Improvement” prize awarded by the International Fair for Animal Production (FIGAN). The FIGAN Technological Innovations and Improvements Contest recognize products and services developed by companies in the livestock sector. In March 2025, the jury will award the prize at the agricultural fair in Zaragoza, one of the most important events in Spain.

Congratulations to the entire SARIA team who worked on this project!

The year 2024 marked a period of intensive activity for SecAnim Poland, focusing on strengthening relationships with livestock farmers and veterinary services, as well as positioning the brand as an expert in biosecurity. SecAnim actively participated in many key industry events, gave lectures, hosted interviews and developed partnerships with opinion leaders in the field

2024 – Strong presence and educational activities

In 2024, SecAnim actively participated in prestigious industry events, such as the Vet-Expo Fair, the Milk and Pig Forum as well as the Farmers and Agrobusiness Forum and many others. Participation in these events, as well as numerous livestock exhibitions, allowed the teams to promote brand awareness and establish trust among key stakeholders. SecAnim’s presentations covered topics related to biosecurity, animal health management, and best practices in the effective management of fallen livestock and were strongly supported by industry experts such as Jacek Kucharski (former Deputy Chief Veterinary Officer) and Karolina Krasicka (auditor and expert in comprehensive biosecurity planning for livestock farms). As a result, SecAnim received numerous mentions in the leading magazine for farmers ‘top agrar’.

2025 – Continuing to build the SecAnim brand on local market

In 2025, SecAnim Poland plans to strengthen its presence in key industry events, continue collaborating with experts, and provide farmers with practical, actionable solutions in the field of biosecurity. SecAnim will focus on the active participation in veterinary events and increase the presence in industry press. SecAnim’s engagement in education and knowledge sharing will contribute to further solidifying the position in the market and support the development of responsible practices within the industry.